Samsung going to stop the Samsung Galaxy Alpha?

Samsung Galaxy Alpha
Samsung Galaxy Alpha

The Galaxy Alpha is one of the most attractive smartphones to have come out of Samsung’s camps, but it seems the Korean manufacturer is set to discontinue production of the device in the coming weeks.
Samsung will reportedly stop producing the metal-clad Galaxy Alpha early next year, and instead position the Galaxy A5 smartphone
as its replacement.According to a report, with the launch of Galaxy A5 in South Korea – which can be as early as mid-January and as late as early February – Samsung will phase out production of the Galaxy Alpha
once the current inventory of materials is exhausted for the smartphone, reported Korean publication ET News on Friday.
Samsung is reportedly making this move as part of its plans to focus on cheaper devices, which is unsurprising considering
it’s the mid-range and low-end market that’s getting all the attention these days. Replacing the Galaxy Alpha with the A5 will
also help Samsung attract more attraction towards its
Galaxy A lineup, which offer all-metal designs and attractive hardware and features at a good price.

“I understand that the Galaxy Alpha will be produced until the materials currently in inventory are used up,” said
an industry insider cited by ET News, “Its production will end by early February next year.”
According to a different insider. this time from within Samsung, the Galaxy Alpha remains in production, although the company is opening to adjusting production quantities depending on market reactions.

To remind you, Samsung has according to multiple reports been facing production issues for its latest
metal-clad Galaxy A series as well, resulting in their delayed launch. Notably, the Galaxy A7 handset
that was much-leaked alongside the Galaxy A3 and Galaxy A5 has still not yet been announced – possibly
another symptom of the yield issues.

“The casings did not meet the quality requirements Samsung was aiming for, and only around 50 percent
of the yield came out right,” noted an earlier report citing insider sources.

Earlier this month, Samsung started rolling out the Galaxy A3 and Galaxy A5 smartphones outside China.

The Galaxy A5 was spotted listed by various online retail sites and Samsung’s online store in Russia at
RUB 23,990 (approximately Rs. 27,350). Last month, the Galaxy A5 had gone on sale in China at CNY 2599 (approximately Rs. 26,000).
Furthermore, while the Galaxy Alpha made headlines due to its attractive design and the fact that it was the first Android phone from Samsung to feature
a metallic body, it hasn’t really done too well in terms of sales, mainly due to its high price.

Specifications of the Samsung Galaxy A5 include a 5-inch HD (720×1280 pixels)
Super Amoled display; 1.2GHz quad-core Snapdragon 410 processor; 2GB of RAM; 13-megapixel and 5-megapixel camera;
16GB built-in storage expandable via microSD card (up to 64GB), and Android 4.4.4 KitKat.

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