Google India launches ‘Start Searching India’

Google India launches ‘Start Searching India’

Considering Chandigarh one of the top cities when it comes to internet usage, Google India launched its ‘Start Searching India‘ campaign in the city to help users get the most out of Google Search. The campaign aims to share interesting tips about search with Indian netizens, to be available online at The aim is to help simplify the web for users, showing how they can get instant answers to their most-common queries.

Sandeep Menon, Director, Marketing, Google India said, “Today the next billion users are making the leap from no Internet to mobile Internet, without ever having used a desktop computer. Chandigarh is believed to be one of the top cities when it comes to Internet usage. We are glad to see this user pool making Google Search synonymous to Internet usage. It is great to know that cities like Chandigarh are using Google search for their smallest of requirements. The Google Search results evidently reflect the growing amalgamation of Internet technology into their everyday life.”

Menon said, “For the first two decades of its existence, Google Search largely relied on matching keywords. Now we are finally moving towards our vision of the perfect search engine: one that understands exactly what you mean and gives you back exactly what you need. A perfect assistant should be able to help you with the information you need right at a moment’s notice. We’re working towards a search experience where Google can give you relevant information right at your fingertips.”

He added, “As more Indians come online for the first time, they are increasingly looking for convenient ways to find information on the web. Whether it is to find out about the weather, checking flight status, or even looking for a restaurant for that perfect dinner date, Google Search can give users instant answers to these common queries in the form of information cards that appear above search results. In this way, Google Search can make Indian netizens’ life simpler, whether they’re searching on desktop or on mobile.”

He added that Google’s mission has always been to make Search into an ideal assistant: a search engine that understands exactly what you mean and gives you back exactly what you need. Recent improvements to Google Search have drawn us closer to that vision.

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