Intex aims to sell 20 lakh smartphones this fiscal year
“The smartphone penetration is growing and is encouraging for handset companies like us to innovate and bring offerings that combine latest technologies and features at affordable prices,” Intex Technologies GM (Mobility Division) Sanjay Kumar Kalirona told PTI.
The IT hardware maker aims to “sell two million Aqua smartphones in 2013 14″…
“We launched our smartphone range in September last year and have seen very good response. Last month, we sold seven lakh handsets of which, Aqua contributed over one lakh,” he said.
Intex has launched 12 mid-segment smartphones under the Aqua range and plans to launch 20 more during the next quarter, Kalirona added.
The company today launched a new smartphone — Aqua I-5, priced at Rs 11,690. Powered by 1.2 GHz Quad core processor, the phone comes with five-inch qHD capacitive touch screen and runs on Android 4.2 (Jelly Bean) operating system.
It also sports a 12 megapixel rear auto focus camera with flash light and 2 MP front camera. It supports 3G video calling and has a 4 GB inbuilt (expandable upto 32GB).
The company will also promote the device through a television commercial, which will feature actor-director Farhan Akhtar, whom the company has recently signed as brand ambassador for its mobility division.
According to CyberMedia Research (CMR), more than 221 million handsets were shipped to India in 2012.
Though smartphones comprised a small chunk of the overall handset market at about seven per cent, the high-end category grew at a robust 35.7 per cent to 15.2 million devices in 2012 from 11.2 million units in 2011.
Samsung was the category leader, followed by Nokia (13.3 per cent) and Sony (8.2 per cent), CMR said.